Mpasho News as launched in 2015 by Radio Africa to rival Tuko, SDE, Ghafla and other top entertainment and gossip blogs. They recruited 15 content creators to push its agenda and possibly make it the most visited site in Kenya. Did their agenda see the light of the day? Well, their income
Mpasho receives 2-3 million visitors per month. Their main source of income is AdSense, sponsored content and Taboola.They also make money from sponsored content. They charge Ksh 50,000 to Ksh 70,000 per sponsored post.
In a month, here is the amount of money they make:
AdSense—Ksh 300,000 to Ksh 400,000
Taboola—Ksh 100,000 to Ksh 150,000
Sponsored content—Ksh 200,000
Banner ads—Ksh 300,000
In total, they make up to Ksh 1000,000 per month.
Their expenses range between Ksh 300,000 and Ksh 500,000 monthly. This means that their net monthly income is Ksh 200,000 to Ksh 500,000.
Mpasho gained more traffic after the March 2024 Google Algorithm. It was impacted positively.
